THE POWER OF CAMPAIGN

IN-HOUSE print ads

My Role: Designer

We created this ad campaign in-house to run in parallel with our larger brand campaign. These ads were created to focus more on specific products than overall PowerShares. They consisted of 2 & 3 panel gatefolds, false covers, and regular full page ads that were printed in publications that reach Financial Professionals, such as Bloomberg Markets, Wall Street Journal and ETF Report.