DESIGN STRATEGY
SAVO is the pioneer in the Sales Enablement space providing B2B software solutions to clients across a broad range of industries. I was brought onboard at the inception of their first UI/UX team to bring design leadership within the labs organization. I have introduced new tools and techniques to help design, product, engineering and other areas of the business work effectively together. Examples of these initiatives include defining design principles, defining voice and tone for our software, creating a UI style guide, and establishing design alignment across labs, marketing, and services.
DESIGN PRINCIPLES
I led our team through multiple workshops to develop a set of design principles for the team, our process, and our product. We started by looking at other examples for inspiration, did a card sorting exercise, and multiple rounds of crafting our principles. These are what we live by and serve as standards we use to hold ourselves accountable.
WEEKLY UI EXERCISES
As part of our team’s growth, we set aside time every Friday for a short UI exercise. We find or invent prompts outside of the Sales Enablement space and time box ourselves to come up with solutions and designs. These exercises sharpen our skills and force us to think outside the box, which leads to new ideas we can bring back into our work at Savo.
DAILY SKETCHING
Our team would utilize 30 minutes most afternoons to get together for a sketching session. These sessions were used for a variety of things, such as brainstorming, design studios, or critique. This helped us maintain momentum, encouraged giving and receiving feedback, and collaborative exploration.
